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Braintree Printing Adds 2 Xerox iGen 5 150 Digital Presses

Braintree focuses on in-house bookmaking.

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By: Anthony Locicero

Copy editor, New York Post

Braintree Printing (Braintree, MA) invested in two Xerox iGen 5 150 Digital printing presses.


Speed, quality and reliability were key functions in finding a digital system to complement the company’s offset offering. With a focus on in-house bookmaking, Braintree looked to iGen to deliver consistent image quality.
 
“We’re able to achieve optimal quality for books and brochures while remaining competitive in this price-driven market,” said Jim Corliss, owner of Braintree Printing. “We depend on iGen’s built-in automation technologies to minimize guesswork and maximize productivity.”

With a 1:3 press operator to press ratio, Braintree trusts iGen to take on any job. The Color Maintenance Tool and Inline Spectrophotometer deliver outstanding image quality while the Auto Density Control System works in tandem to minimize variability of photoreceptors, detecting and correcting streaks before they occur. For customer jobs with a mix of images and heavy text, Object Oriented Halftoning renders images for optimal smoothness. For the different requirements of text, Object Oriented Halftoning renders elements in the document at a 250-line screen that is optimized for sharpness.

“We pride ourselves on investing in the most current technology in our industry and are constantly upgrading and acquiring new Xerox equipment to meet customer needs,” said Corliss. 

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